Brandless Launch Campaigns
Description
Led creative for the Fall 2019 launch of Brandless’ new categories (Travel, Cookware, & Kitchen Appliances) as Senior Designer at Brandless. Since the categories were Brandless’ introduction into higher priced items beyond the $3 price tag, the challenge was to seamlessly introduce the categories to the Brandless community with richer storytelling and education around the new products. The launch creative included a refresh of homepage and product detail page site design to support the new categories, art direction of product photography, and design of marketing and PR communications in digital and print.
Services
Web Design, Print Design, Art Direction
Product Details Page Design
Collaborated with the Product team and fellow Senior designer to design a more robust Product Details page to allow for more education and storytelling around each product, including a module to highlight the key product attributes with icons, an image carousel to dive deeper into the product features, and a details section with an illustrated diagram of the product.
Site Homepage Design
Collaborated with the Product team and fellow Senior designer to design a refreshed homepage and product page aimed at showcasing Brandless’ new categories and allowing for more robust storytelling about each product. The addition of a video homepage hero brought the products to life, while product spotlight modules highlighted hero products.
Iconography
Designed icons and illustrated diagrams to highlight the attributes of the new products and enhance the customer’s experience on the product detail pages.
Art Direction for Launch Photography
Led art direction on set at photoshoot to create lifestyle imagery that told the story of our products in a vibrant and compelling way.
Select Marketing & PR Communications
Designed assets for launch marketing campaign and PR communications across all channels, including website, email, and social media.
