Brandless Pop-Up with Purpose
Description
The Brandless Pop-Up with Purpose was an experiential space that gave the community an opportunity to experience and interact with the brand in real life through product sampling and educational programming. The Pop-Up with Purpose ran for two weeks in Los Angeles, CA in Spring 2018.
As part of the in-house Creative team, designed the “Brandless Life” logo and illustrations, space creative (backdrops and educational murals), signage, and print collateral that highlighted the brand’s mission, product assortment, and commitment to community, resulting in a space that encapsulated the “Brandless Life” spirit of living, learning, and loving with intention.
Services
Branding, Experiential Design, Print Design
Experiential Design
Designed the space creative, including backdrops, educational murals, and signage that showcased Brandless’ product assortment in an inviting, vibrant way.
Brandless Life Logo & Illustrations
For the Brandless Pop-Up with Purpose, developed a variation of the Brandless logo specific to the event and accompanying illustrations. The logo and illustrations incorporated a hand-drawn feel to emphasize the authentic, human aspect of the brand and highlighted key pillars of the brand. The logo and illustrations were used at the event space (signage, media backdrop) and across all marketing collateral (website, email, social, print).
