After a successful Kickstarter campaign, which included over $40K raised and 805 backers, team Soapberri recently released their first batch of Soapberri Hair & Body Lather last week and I was so excited to get my package at my doorstep! Having had the pleasure of designing the Soapberri visual brand identity and hair & body lather packaging with the team a few months ago, this was an extra special launch. Besides the full brand identity design (which you can read about here), designing the packaging for the hair & body lather spanned from the label design and styling down to the shape and amber tint of the bottle. Lastly, the Soapberri team finished off the packaging with a gift box and branded muslin bag filled with dried soapberries.
It never gets old seeing design work in hand - and out in the real world! Besides the fact that Soapberri Hair Lather makes my hair super soft, I'm proud to have had the chance to work with such a passionate team and to take part in promoting such a unique, eco-friendly product.
You can check out Soapberri and try it out for yourself here.