Recent Work / Soapberri Packaging

After a successful Kickstarter campaign, which included over $40K raised and 805 backers, team Soapberri recently released their first batch of Soapberri Hair & Body Lather last week and I was so excited to get my package at my doorstep! Having had the pleasure of designing the Soapberri visual brand identity and hair & body lather packaging with the team a few months ago, this was an extra special launch. Besides the full brand identity design (which you can read about here), designing the packaging for the hair & body lather spanned from the label design and styling down to the shape and amber tint of the bottle. Lastly, the Soapberri team finished off the packaging with a gift box and branded muslin bag filled with dried soapberries.

It never gets old seeing design work in hand - and out in the real world! Besides the fact that Soapberri Hair Lather makes my hair super soft, I'm proud to have had the chance to work with such a passionate team and to take part in promoting such a unique, eco-friendly product. 

You can check out Soapberri and try it out for yourself here.

When in Joshua Tree

Long, open stretches of road and an idyllic, bohemian dome was the perfect backdrop to our desert escape - and for stories of almost-flat tires, falling into cacti, and getting lost amongst the Joshua Trees right before sunset. We stayed in the Dome in the Desert , an amazingly decorated space tucked away off a hidden dirt road, it felt like magic! Besides drinking champagne in caftans, cooking, and trying to devour an entire watermelon in our beautiful home away from home, our days were spent exploring the desert terrain and chasing purple-pink sunsets along the roads of Joshua Tree National Park. The Joshua Trees and rock formations were so different than the usual forest & ocean views I'm used to and there was something so still and wonderful about the landscape. It was, really, the best escape. 

When on the California Coast

We've returned from a dreamy past few days driving the endless roads up and down the coast, stopping along at tiny towns with populations under 200 to stay in hidden cabins, to hike in giant Redwood forests, to walk along the coastline, to slowly wander sleepy Mendocino, and to mostly escape the city and this year that has been all about transition, both good and bad. Mostly good. We packed our car Saturday morning and hit the road, puppy on M's lap, switching between M's and my designated road trip playlists, and climbed up and down the beautiful Highway 128. And from there, three days of slow mornings of breakfast outside, a sunny picnic on a secluded beach, the pup freely (and adorably) exploring everything, hiking to a secret waterfall, quiet nights of Bananagrams and wood burning heaters, one late night hot tub session (after much, much convincing from M), a few amazing sunsets, wine & cheese at all the right times, and falling into relaxation. This road trip was so, so good and I can't wait to do it again!

We spent our first two nights in a backyard cottage that we found through Airbnb in the small town of Albion. Our hosts left us milk and fresh eggs for breakfast on our first day, which we happily turned into scrambled eggs and chilaquiles each morning in the outdoor kitchen. 

I loved that we were able to switch between the beach, Redwood forests, to the flat succulent covered coastline with just a quick drive or hike. We hiked to a secret waterfall and picnicked in on the beach all in one day, which was the best!

Our last night was spent at the Howard Creek Ranch Inn, an eclectic ranch turned bed and breakfast, in the town of Westport, just an hour outside of Mendocino. We booked the Seaview Cabin, which turned out to be a small house on a secluded road overlooking the coast with absolutely no cell service.

Around the Corner

Just checking in to say "hi!" It may still be gloomy around here in San Francisco, but spring forward is just around the corner (this Sunday!) and I cannot WAIT. An extra day of sunlight and (maybe) more outdoor running for me! We had our spring / Mother's Day photoshoot last week for Sesame Gifts and I had all the heart eyes when styling the light, airy pieces, pale florals, and pops of foliage that I couldn't help taking photos of all the random flower clippings in bowls and pretty messes scattered around our photo room.