Process / Paint + Pedal


As part of the last class in my graphic design program, we're working on perfecting and expanding previous projects. One of my favorite projects I created from my studio class a few quarters ago was the concept shop, "Paint + Pedal," a paint-your-own bicycle shop for children. I developed the concept from scratch from the logo to the shop's mission statement of inspiring healthy, active lives through biking and creativity. I started with a simple brochure, but have been expanding the brand these past few days. These are a few sample shots I took of the additional collateral I've been working on: business cards, tags for the products, stickers, and an improved brochure. More to come soon!