Recent Work / Pathfinder Talent Solutions

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I recently had the absolute pleasure of working with Fran of Pathfinder Talent Solutions, a Hong Kong-based executive recruitment firm. The client wanted a logo that exemplified the relationship that Pathfinder has with it's clients and their ability to connect leading companies to top talent. We ended up using clean graphic elements to represent the "path" taken to finding the best talent, but without using standard "path" imagery (roads, street signs, etc). The chosen logo incorporated a line under the company name moving forward to a circle element, which represented the talent found. I love how it turned out and it was so exciting to see the chosen logo on the company's website! I've also included alternative logos below. 

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