Recent Work / Ivy Lee Yoga

ivylee_styleguide.jpg

Recently, we designed logos for a group of aspiring and experienced yoga instructors as part of a class project. Ivy Lee Yoga was one of two instructors that I designed proposed logos for and I thought I'd share a little bit about my favorite options.

Ivy Lee Yoga described her brand as fierce, creative, courageous, inspired, and mindful - all strong words that evoked bold colors and imagery. I went with a hand-drawn lotus graphic that symbolizes yoga, but with a twist. By layering deep reds, oranges, and bright yellows, the lotus has a sense of mindfulness, but also with a hint of fierceness that evokes creativity.