Process / Emerge Yoga

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A few weeks ago, I shared this logo that I designed for Dacia of Emerge Yoga. I designed many iterations and alternate logo options before coming to our final choice that I wanted to share with you! All of the logos I designed conveyed Dacia’s love of cicadas with an art noveau styling. I focused mostly on the cicada’s wing as a graphic element for the logos. I love the way the wing could be translated in both abstract and realistic ways without losing their identity. Ultimately, we landed on the logo in the upper left corner, which I was super happy with!