The holidays are long over, but according to the groundhog, we still have a few weeks of winter left, so this post is at least falling within the same season! A few months ago, I designed the event collateral for Minds Matter of San Francisco's annual holiday soiree, their winter fundraising drive to support programs for low-income, high achieving San Francisco high schoolers. I've designed the collateral for the holiday soiree for the past three years and we try to evolve the design and theme each year. In the past, we've stuck to a literal "winter" theme, which has served it's purpose well, but this time around, we ditched the "winter" elements opting for hand drawn lettering and patterns. The result was a luxurious, classic invitation suite with an organic twist.