Recent Work / Sesame Mother's Day Campaign

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With a busy, busy Mother's Day season is behind us, I thought I'd share the concept we designed for our Sesame Mother's Day email campaign. I wanted to keep the campaign soft and whimsical with a handmade feeling to it. To do so, I incorporated shades of peach, pink, and purple watercolor textures with a brush typeface and hand-drawn flower sketches.