Whether you're a local or visitor, if you've been to San Francisco you've probably stepped foot in one of the city's many parks. For me, Golden Gate Park, the Panhandle, and Alamo Square are just blocks away from my doorstep and some of our favorite places when we need get outside. So, as a park lover, when the San Francisco Parks Alliance needed a designer for their annual Party for the Parks fundraiser, I was all over it. It was an absolute pleasure to take part in helping the SFPA's mission of protecting, sustaining, and enriching the city's parks, recreational, and green spaces through designing their event stationery. In addition, this year's Party for the Parks was held at the gorgeous Palace of Fine Arts in conjunction with the 100th anniversary of the 1915 World's Fair (the reason the Palace of Fine Arts exists), which made this project even more special.
With the classic feel of the Palace of Fine Arts, I designed the invitation, and corresponding RSVP / fundraiser card with elements from the architecture in a subtle way. To accommodate for the large amount of copy, I made the piece a four-fold style with alternating colored backgrounds to break up the sections. While a graphic of the Palace of Fine Arts was the main element of the design, the pattern bordering the invitation and green / silver color scheme was pulled from the Palace's famous green doors. The result was event stationery that was contemporary and clean, while still paying homage to the historic landmark.