Over the past few months, I've had the absolute pleasure of working with the team at Soapberri to design their visual brand story and packaging for their first line of body care products. I'm so excited to share it with you today! Dedicated to creating a natural body care line, free of harmful chemicals, the Soapberri team sought out the soapberry, a berry that produces a creamy lather from it's saponin that is anti-bacterial and anti-fungal. It's a truly organic, natural cleanser!
Focused on Soapberri's values of creating premium, all-natural products, we designed the Soapberri visual story to encompass an organic feeling, while also keeping it modern and fresh. The main graphic of the Soapberri is bold and clean to represent the refreshing feeling of using Soapberri hair & body lathers and the uncomplicated, chemical-free formula. We combined a back-to-nature color palette with clean typefaces to round out the all-natural tone and designed a series of icons communicate key brand points.
Even more exciting, Soapberri launched their Kickstarter campaign earlier this week and you can still back the project until the end of this month! Visit Soapberri and the Soapberri Kickstarter campaign to learn more.