True Body Collection Launch
Description
Developed and designed the visual story for the launch of True&Co.'s True Body (formally Second Skin) collection as the Lead Designer at True&Co. from print and web design to art direction of still life imagery.
As the collection launched a new concept in everyday intimates focused on comfort and a streamlined look, it was important to highlight the innovative features of the product and ensure content designed across all marketing channels was clear, cohesive, and thoughtful. The launch included feature stories in our monthly print catalog, email designs, web assets, and design updates to in-shipment packaging.
The launch of the True Body collection resulted in the product selling out over seven times and features in Refinery29 and on The Today Show.
Services
Branding, Catalog Design, Email Design, Art Direction, Copywriting
True Body Launch Email Designs
A selection of email marketing designs created to introduce the True Body / Second Skin collection. It was important that the emails contained compelling, on-brand messaging, striking imagery, and communicated the features of the product clearly to the customer.
True Body Catalog Features
Designed the True Body / Second Skin launch stories for our monthly print catalogs. In collaboration with the Creative Director and Head of Marketing, we crafted catalog spreads that highlighted the new products, educated customers about the products benefits, and felt cohesive with the other stories in the catalogs.
