True&Co. Web Design
Description
Designed website, email marketing, and marketing campaign web assets as Lead Designer at True&Co., an e-commerce intimate apparel brand that aims to design better fitting products using data points from millions of women.
Services
Branding, Website Design, Email Design, Art Direction, Copywriting
E-Commerce Web Design
Collaborated with the Creative Director and Engineering team to design a newly re-vamped homepage aimed at increasing customer conversion and engagement. We replaced the former single image hero with a grid design, allowing the user to see more products upon landing on the site, and thus, increasing click-through rates and browsing. The grid images could easily be swapped to announce new product launches, promotions, and seasonal collections. The addition of a social media panel encouraged user involvement and further extended the brand voice, while a larger customer service call-out highlighted True&Co.'s commitment to it's customers.
Email Marketing
Designed weekly marketing and transactional emails to showcase products & promotions and educate users of the True&Co. brand. With email as one of the main marketing channels for True&Co., I aimed to create designs that were clear, engaging, and encouraged user conversion and click-through.
Select Marketing Campaign Web Assets
Designed assets for marketing / promotional campaigns across all channels, including website, email, and social media. For marketing campaigns, I designed a cohesive look and feel for each campaign that blended well with the overall True&Co. brand, but could also act as a standalone campaign.
