Description Lead designer for monthly catalog designs for True&Co., an e-commerce intimate apparel brand that aims to design better fitting products using data points from millions of women.
Along with our Creative Director and Head of Marketing, our monthly catalogs are designed with the goal of showcasing our products and conveying our brand story in a visually stunning way with modern, clean layouts.
With a distribution of over 600K households monthly, our catalogs are consistently a top driver in customer acquisition and conversion.
Publication design, layout, branding
Sesame Gift Box Refresh
Description Lead designer for gift box packaging refresh for mobile gifting app, Sesame, as a full-time designer at Sincerely, Inc.
Package design, branding, art direction, styling (photography)
Description Designed the visual brand story for all-natural, organic body care brand, Soapberri. Responsible for designing the logo, brand style guide, and packaging for Soapberri from concept to completion in preparation for the brand launch and Kickstarter campaign.
Branding, logo creation, package design, copywriting
Description Designed the visual brand story for Chptr Chptr, a concept e-commerce brand with a vision of creating timeless, handcrafted leather goods that can be taken anywhere - and everywhere. The visual story consisted of the logo, identity system, web design, and art direction for photography.
The logotype was designed using a classic serif typeface combined with modern, sharp angles to reflect the clean, elevated feel of the leather goods, while the website was designed to fully showcase the products and brand messaging. The photography was styled to reflect the every day adventures that the products can be taken on, while inspiring beautiful living.
Brand Identity, Logo, Wed, Art Direction & Styling
SFPA Party for the Parks 2015
Description Event stationery for the San Francisco Parks Alliance's annual fundraiser, Party for the Parks. In honor of the 100th anniversary of the San Francisco World's Fair in 1915, the event was held at the historic Palace of Fine Arts and was the main theme of the event's collateral. A graphic interpretation of the Palace of Fine Arts was used as the main element in the Save the Date, Invitation, and Corporate Sponsorship Package design, while the green / silver color scheme and secondary pattern were pulled from the Palace's famous green doors.
Client San Francisco Parks Alliance
Event Collateral, Print, Web
Description Branding and marketing collateral for mobile gifting app, Sesame, as a full-time designer at Sincerely Inc.
Branding, Print, Web, Art Direction & Styling (Photography, Film)
Sesame - Breakfast In Bed
Sesame - Home-Rolled Sushi
The T&N Wedding
Description A wedding stationery collection designed for Tim & Nicole. Whimsical and romantic, this wedding collection was designed to be a reflection of the couple and featured light, airy illustrations to portray the event's playful tone. The collection included the Save the Date communications, main invitation suite, menu, program, favor tags, and day-of signage.
Description Hand-poured, all-natural soy candles with custom designed label. The labels were designed with hand-drawn calligraphy and a clean layout to reflect the sentiment of the saying and the elegant feel of the candle.
Print, Hand-lettering, Package Design
Holiday Caramel Popcorn
Description A self-initiated project to create packaging for our homemade caramel popcorn holiday gift. I designed the floral illustrations and type treatment to create a popcorn label that had a whimsical, holiday feeling.
Print, Packaging Design
MMSF Spring Gala 2015
Description Event collateral for Minds Matter of San Francisco's 2015 Spring Gala, an annual fundraiser and celebration of the non-profit organization. aimed at helping low-income high school students. With the event held at the beautiful San Francisco City Hall this year, it was important to showcase the iconic structure. By combining imagery of City Hall with free flowing hand lettering, the invitation suite made a sophisticated, classic statement without feeling being stuffy.
Client Minds Matter of San Francisco
Event Collateral, Print, Web
Description As a full-time designer at Sincerely, I design collections of seasonal and everyday greeting cards for mobile greeting card app, Ink Cards.
Collections include: Baby Announcements Thank You Everyday / Thinking of You Independence Day Summer Invitations
The K + J Wedding
Description A wedding invitation suite designed for Kalista and Jesse. The couple was seeking an invitation suite that was contemporary and classic. With their wedding in San Francisco, the couple wanted to evoke the city in a subtle way, so we incorporated modern, simplified details of San Francisco victorian homes as the main graphic elements. The suite included the main invite, rsvp card, details card, and wrap around band.